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Welcome to the Voice of America’s New Words.
A company in Russia is using new technology in video programs and advertisements.
Deepfake
The company Deepcake used the computer software to produced a television advertisemnet.
The face of American actor Bruce Willis replaces a similar-looking Russian actor. Willis was paid for the use of his image in the deepfake video.
Deepfake is video of a person created from computer technology, so they appear to be someone else.
Deepfakes are concerning because they can be used to spread false information.
*This article has been edited and reprinted from VOA Learning English with permission from Voice of America (VOA) for use in English language materials.
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