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Welcome to English in a Minute!
A sticker is a piece of paper that attaches to a surface. Stickers can be used to show the cost of a product. But what does sticker shock mean?
Sticker Shock
Speaker A: So, dan, have you gotten that new bicycle yet?
Speaker B: Well, I went to the bike store, but I left with some serious sticker shock.
Speaker A: I just had sticker shock, too, in my favorite sticker store. Since when does a book of stickers cost $20? Crazy!
“Sticker schock” is used to describe the suprise and disappointment someone feels when they find out how much something costs. In these times of high inflation, many people probably experience sticker shock.
*This article has been edited and reprinted from VOA Learning English with permission from Voice of America (VOA) for use in English language materials.